Reporting Period: 1 Aug – 31 Aug 2026
Dr Sherien Helmy
Performance Marketing Report.
Cross-platform analysis covering Facebook, Instagram, TikTok, YouTube and LinkedIn. All activity was reported as organic.
Cross-platform analysis covering Facebook, Instagram, TikTok, YouTube and LinkedIn. All activity was reported as organic.
Roadmap for the August 2026 report.
Report Context & Objectives
Executive Summary
Period-over-Period View
August generated 5.51M views across four platforms, plus 112,052 LinkedIn impressions. All activity was reported as organic. Facebook, Instagram and TikTok views grew; TikTok follower gains declined despite the increase in reach.
3,502,144 views (+151.8%), 127K interactions and 66.2K follows. All views came from organic delivery.
1,035,180 views (+76.3%), 346.9K reach and 84.6K interactions. The leading post recorded approximately 315.6K Instagram-only views.
920.7K views (+134.1%) and 51.7K likes. Followers gained fell 25.2% to 1.4K despite the rise in views.
50,827 views, 2.5K watch hours and 1.5K subscribers gained. Shorts generated 31.9K views and 65 subscribers.
112,052 impressions (+7%) and 3,770 social engagements. More than half of impressions came from outside the network.
Changes against the previous period, exactly as reported for August 2026.
LinkedIn impressions rose 7% and total followers rose 36% versus the prior 31 days, as supplied. YouTube has no prior-period comparison in this file. Cross-platform views are not unique viewers; LinkedIn impressions are shown separately.
Facebook delivered 3.50M views and Instagram 1.04M, both with zero views from ads. TikTok added 920.7K organic video views.
The Abu al-Dahdah story appears among the top content on four platforms. Egypt is the leading reported audience location on Facebook, Instagram, TikTok and YouTube.
TikTok views rose 134.1%, but followers gained fell 25.2%. Facebook and Instagram recorded just four and three link clicks, respectively.
CONCLUSION: Keep organic reach growing; give viewers a clear next step.
920.7K video views (+134.1%) produced 1.4K followers gained (−25.2%).
Facebook recorded 183.2K visits but only four link clicks; Instagram recorded 11.1K visits and three link clicks.
The Abu al-Dahdah story appears in the supplied top lists for Facebook, Instagram, TikTok and LinkedIn.
The leading themes travelled across Facebook, Instagram, TikTok and LinkedIn without paid delivery.
5 high-impact analyses to run next:
Select a platform to view complete performance metrics, top content rankings, and audience data for August 2026.
3.50M Views, Entirely Organic
Views
3.5M
+151.8% vs prev
Viewers
1.2M
+111.5% vs prev
Content interactions
127.0K
+161.9% vs prev
Visits
183.2K
+77% vs prev
Follows
66.2K
+89% vs prev
Format counts total 126,976; the headline is supplied rounded as 127K.
Locations:
Egypt 73.1% · Saudi Arabia 9.1% · United Arab Emirates 2.2% · Algeria 1.8% · Tunisia 1.3% · Libya 1.2% · Jordan 1.1% · Syria 1.1% · Kuwait 1% · Morocco 1%
Top cities:
Cairo 17.2% · Alexandria 8.2% · Riyadh 3.4% · Andorra, Teruel 1.9% · Mansoura 1.5% · Jeddah 1.4% · Giza 1.3% · Tanta 1.3% · Shubra El Kheima 1.2% · Zagazig 1%
Location labels are reproduced as supplied, including Andorra, Teruel.
Organic Growth Across Every KPI
Views
1.0M
+76.3% vs prev
Reach
346.9K
+84.6% vs prev
Content interactions
84.6K
+52.1% vs prev
Profile visits
11.1K
+90.1% vs prev
Follows gained
8.8K
+38.4% vs prev
Locations:
Egypt 64% · Saudi Arabia 7.7% · United Arab Emirates 3.8% · Jordan 2.2% · Morocco 2.1% · Iraq 1.9% · Kuwait 1.9% · Algeria 1.6% · Tunisia 1.5% · Syria 1.2%
Top cities:
Cairo 15.8% · Alexandria 7.3% · 6 October City 4.7% · Riyadh 3.1% · Madinat al Huckstep 2.6% · Jeddah 1.6% · Amman 1.5% · Dubai 1.4% · Badr 1.4% · Mansoura 1%
17.3K reactions · 131 comments · 2.5K shares · Instagram-only views are an approximate calculation.
4.1K reactions · 12 comments · 887 shares
6.5K reactions · 23 comments · 861 shares
Source note: the first post’s Instagram-only views were calculated in the supplied data as 530.6K combined views − 215K Facebook views = approximately 315.6K. The inputs are rounded.
Views Up; Follower Gains Slowed
Video views
920.7K
+134.1% vs prev
Profile views
11.4K
+77.4% vs prev
Likes
51.7K
+97.7% vs prev
Shares
3.8K
+18.7% vs prev
Followers gained
1.4K
-25.2% vs prev
Other: 0%
Age:
18–24 6.3% · 25–34 38.8% · 35–44 36.4% · 45–54 13.7% · 55+ 4.8%
Locations:
Egypt 67.8% · Saudi Arabia 11.0% · United Arab Emirates 4.4% · Kuwait 2.7% · Qatar <1% · Libya <1% · Algeria <1% · Morocco <1% · Iraq <1% · Tunisia <1% · Others 11.1%
50,827 Views and 1.5K New Subscribers
Views
50.8K
August 2026
Watch time
2.5K hours
August 2026
Subscribers gained
1.5K
August 2026
Monthly audience
15.9K
August 2026
Current subscribers
20.6K
Current total
Age:
13–17 0% · 18–24 7.8% · 25–34 36.5% · 35–44 30.7% · 45–54 16.7% · 55–64 5.4% · 65+ 3.0%
Locations:
Egypt 49.2% · Saudi Arabia 9.2% · Algeria 3.6% · United Arab Emirates 2.4% · Morocco 2.3%
Age percentages total 100.1% because the supplied figures are rounded.
avg view duration 0:30 · 77.5% average percentage viewed
avg view duration 0:42 · 94.3% average percentage viewed
avg view duration 0:15 · 106.0% average percentage viewed
Average percentage viewed is supplied per Short; a value above 100% can reflect repeat viewing.
Discovery Beyond the Existing Network
Impressions
112.1K
+7% vs prior 31 days
Members reached
42.9K
August 2026
Social engagements
3.8K
August 2026
Reactions
3.5K
August 2026
Total followers
9.0K
+36% vs prior 31 days
503 engagements
198 engagements
93 engagements